True Imobiliare, part of True Group, is expanding its presence on the Romanian real estate market by opening a new office in Cluj-Napoca, at 1 Bulevardul Eroilor.
True Imobiliare, part of True Group, is strengthening its presence on the Romanian real estate market by opening a new office in Cluj-Napoca, a vibrant city with huge development potential. Founded in Mureș county, the agency quickly stood out through a modern, empathetic and client-centred approach, and a business model built on transparency, performance and carefully nurtured relationships.
A modern brand, built on experience and trust
With more than five years of activity in Târgu Mureș, True Imobiliare has become a benchmark name locally, handling numerous transactions with professionalism and dedication.


What is more, the True group's experience in tourism (through True Travel) brings a major advantage: a deep understanding of people's real needs and of how services can be delivered with care and clarity.



Expanding to Cluj-Napoca is a natural continuation of this journey – not a leap, but a well-considered step in a strategic direction.
Why True Imobiliare?
In an increasingly competitive market, the difference is made not only by price or the speed of the transaction, but also by the way you are guided from the first step to the last. True Imobiliare offers:
- Professional valuations grounded in the reality of the market
- Effective digital promotion, through quality visual content and a strong presence on social media (Instagram, Facebook, YouTube, TikTok)
- Personalised consultancy and exclusive representation
- Professional negotiation, focused on protecting the client's interests
- Access to a network of trusted partners: notaries, valuers, banking consultants, energy auditors.


Cluj-Napoca: a carefully weighed opportunity
On 7 January 2025, True Imobiliare officially opened the doors of its new office in Cluj-Napoca, at 1 Bulevardul Eroilor, a space that reflects the brand's values: openness, transparency, professionalism. The event brought together partners, clients and collaborators, marking the agency's entry into a dynamic real estate market with constant demand for quality services.


Source: Mureșul Imobiliar — Exclusive Guide, 2025 Edition, produced by the Zi de Zi daily and Transilvania Business magazine.



