About us

Although active in the market for only 3 years, True Imobiliare (part of True Group) positions itself as one of the most active and appreciated real estate agencies in Mureș County. The principle on which all of True Imobiliare's activity was built is based on supporting the client in finding the best solutions for selling or renting properties in a simple, elegant, and fast way. The brand's rapid growth was also due to 10 years of sales experience in the travel sector (through the True Travel tourism agency), where the client's needs are a core concept.

How do you differentiate from the competition?

Experience tells us that in 2023, times when speed and technology prevail, a brand cannot grow just by paying attention to the client's needs. So, from the very beginning, we tried to develop a new concept and grow the brand by using the best marketing "tools" at our disposal. We realized that exposing properties on all social media channels (Facebook, Instagram, TikTok, YouTube) as well as on industry-specific websites is very important, generating visibility and clients. Promotional materials are created at a professional level with videographers/photographers, providing photos and videos (drone footage, full presentation videos, complete property photographs) of superior quality, helping us highlight the advantages of each property in our portfolio.

Exclusive property listing – key element

We worked on the concept of listing properties exclusively, a method that has proven very useful in the Târgu Mureș market. This allows us to handle even the smallest details of promoting each property and to allocate significant budgets for online marketing (Google Ads or Facebook Ads). Also, the owner benefits from a 100% dedicated agent for their property throughout the contract period.

Trusted partners

In order to offer our clients the most comprehensive and complete services, we focused from the very beginning on developing partnerships and collaborations with professionals from all areas related to real estate activity. Thus, on the legal side, we relied on the services of the Ciubucă & Associates Professional Notarial Society, to support our clients with the necessary legal support, especially since legislation in the field is constantly changing. Whether we are talking about notaries, lawyers, real estate evaluators, bank agents, energy evaluators, True Imobiliare offers a complex portfolio of partners with whom we can find the best solutions and on whom our clients can rely.