A July 2026 imo360 analysis ranks Târgu Mureș first in Romania for residential price growth: +32.4% in two years. We gathered the real figures, from verified sources, and explain what they mean for buyers and sellers.
In 2026, the real estate market in Mureș county moved into the national spotlight. A city long considered "quiet" in real estate terms — Târgu Mureș — has suddenly climbed the national rankings, precisely as the big centres such as Cluj and Bucharest have slowed down. Below we have gathered the real figures, from verified sources, and explain what they mean in practice if you want to buy, sell, or simply understand where the local market is heading.
The fastest growth in the country
According to an analysis by the imo360 platform (developed by VIB Imobiliare and soft360), published in early July 2026, Târgu Mureș is the city with the fastest-growing home prices in Romania. The study looked at more than 60,000 active listings across the country's 15 most important residential markets.
The conclusion: Târgu Mureș ranks first, with a cumulative price increase of 32.4% over the past two years, followed by Pitești (31.6%) and Arad (30.6%). The city thus overtakes established markets and much larger centres.
For comparison, Cluj-Napoca — the country's most expensive residential market, with an average price of €3,048/sqm — grew by only 15.2% over the same period, and by 2.2% in the last 12 months. In other words, the momentum has shifted from the big centres towards regional cities such as Târgu Mureș.
Rapid growth, yet still-affordable prices
A crucial detail for buyers: although it leads the growth ranking, "in terms of absolute prices, Târgu Mureș is not at the top of the national ranking," the same analysis notes. In practice, the city combines two things rarely found together — strong momentum in values and a price level that is still more accessible than in Cluj or Bucharest.
It is precisely this combination that explains the growing interest in Mureș: for buyers it remains a market you can still enter at reasonable prices, while for those who already own a property it means real appreciation potential. It is exactly the kind of market where getting in early matters.
The national context: a slowing market, but with rising prices
The growth in Mureș is happening against a seemingly contradictory national backdrop. Across the country the market has slowed visibly: in 2026 just over 42,000 apartments were traded nationally, 15% fewer than in the same period a year earlier, according to data cited by TVR Info. In Bucharest, for example, transactions fell by 13.4% in March 2026 compared with the same month in 2025.
And yet prices keep rising. Affordability has worsened: a Romanian now needs 7.9 years of average net salary to buy a standard apartment, up from 7.4 years in 2023. The cost of borrowing remains high — the National Bank's key rate stands at 6.5%, while the IRCC index fell to 5.68% in the first quarter of 2026, a sign that financing, though expensive, is showing the first hints of easing.
For a regional market like Mureș, this context has a clear reading: buyers are more cautious and more price-sensitive, but genuine demand — for homes to live in, not for speculation — remains solid.
What supports demand in Mureș
Beyond the market figures, a city's appeal also shows in how its own residents perceive it. According to CITY INDEX 2026, a study by the Institute for Visionary Cities, Târgu Mureș ranks 12th out of 41 county-seat municipalities, with an overall attractiveness score of 5.6.
The contrast behind the number is telling: the city scores 6.7 for quality of life — above the average of similarly sized cities — but only 4.6 for intention to relocate. In other words, those who live here appreciate the city, even if Târgu Mureș does not yet attract large waves of newcomers from other parts of the country. (For reference, the ranking is led by Brașov, with 8.4.)
For the property market, this high quality of life, combined with still-affordable prices, is exactly the mix that can support demand over the medium term.
New supply: the developments reshaping the city
Growth is driven not only by demand, but also by an increasingly visible new supply. In recent years, Târgu Mureș and its surrounding areas have attracted a wave of residential projects — developments such as Green Residence, Maurer Residence, Concept 9 Residence, Bastion Residence and Skyline City are just a few of the names promoted in the local Mureșul Imobiliar guide.
These developments bring new, finished apartments to the market, with modern facilities — from green and commercial spaces to neighbourhood infrastructure. For buyers, that means more choice; for the market, a constant pressure that fuels both transactions and price dynamics.
What it costs to rent
The rental market is following the same trend. According to data aggregated from listing portals, the average rent for an apartment in Târgu Mureș is around €450 per month — an indicative figure that varies significantly by area, size and finish. For investors, the combination of rising rents and still-accessible purchase prices keeps Mureș on the radar.
What it means if you want to sell
A rising market does not, on its own, guarantee a good sale. The difference is made by a correct valuation and a real understanding of the local market. The imo360 analysts stress this themselves: "investors and buyers need to understand local dynamics too, liquidity," says Adrian Ciocoiu, CEO of imo360, while his colleague Cătălin Ivan (CTO) points out that "a free valuation, based on relevant and up-to-date information, is the first step."
In a market where the prices asked in listings can differ greatly from real transaction prices, a valuation grounded in recent data is the best protection against two costly mistakes: asking too much (and stalling the sale) or too little (and leaving money on the table).
What it means if you want to buy
For buyers, the message is balanced. On one hand, the market is rising, and the "window" of affordable prices will not stay open forever. On the other, Mureș remains, for now, more affordable than the big centres, and the national slowdown in transactions gives you extra negotiating power.
At a moment like this, it pays to move well-informed — with a clear picture of the areas, of real transaction prices and of the balance between supply and demand. And if you use financing, the cost of credit (the IRCC index, the key rate) and any support schemes should be factored in from the very start.
The role of a local partner
This is where the experience of an agency with local roots comes in. With more than five years of activity in Târgu Mureș, True Imobiliare knows the local market in detail and offers valuations grounded in the reality of the market, personalised consultancy and representation for both sellers and buyers. In a market on the move, a partner who understands local dynamics can make the difference between a good transaction and a missed one.
If you want to find out what your property is really worth in today's Mureș market — or you are looking for the right home at a fair price — the True Imobiliare team is here for a valuation and a no-obligation chat.
Sources: imo360 analysis (VIB Imobiliare & soft360), cited by Bursa.ro (1 Jul 2026), Economistul.ro (2 Jul 2026) and Info Mureș (Jun 2026); "Romania's real estate market slows in 2026", TVR Info (May 2026); CITY INDEX 2026 — Institute for Visionary Cities, via Info Mureș; the Mureșul Imobiliar guide (Zi de Zi daily & Transilvania Business). Rental figures are indicative, from listing portals. All market data belongs to the cited sources.
